Latin denim boutique owner, Nora Furber, is back on TV.
The owner of Monjeloco Jeans said she was lucky to be chosen for one of Canada Post’s 2015 commercials. The commercial aired Feb. 12 and shows Furber talking about her store and how she uses Canada Post to ship her jeans across the country.
It’s not just a commercial gag. Furber said online sales make for half of her sales now.
“We send jeans everywhere,” she said. “Actually, last week I sent (jeans) to the Netherlands.”
Furber is no stranger to TV. Monjeloco Jeans opened in May 2012 and appeared on the Dragons’ Den a year later. Although her pitch was not successful, the business idea was. She was invited to return to the show in 2014 for an episode called “the One that Got Away.”
When Canada Post became a sponsor of the Dragons’ Den, they invited several business owners from the show to participate in their 2015 commercials.
Anick Losier, media relation spokesperson for Canada Post, said the vignettes aim to showcase the role Canada Post plays “with rising e-commerce merchants such as Nora Furber.”
Furber said her product remains unique in Canada. She sells levanta cola, or “lift your bum” jeans, which are hand-sewn in a Colombian factory that employs single mothers and provides them with health benefits and a steady income.
She has now received an offer to open a second store in Vancouver. She is also talking to a company in the U.K. that wants to carry her brand. Furber said she has not decided whether to open the second store but is considering her options.
“Now there are the big people looking at me and they are saying ‘come on and do it’ so I think I’ll take a chance,” she said, adding the commercial really helps to put her small store on the map.
“A lot of people told me ‘St. Albert? You should have just opened in Edmonton,’” she said. “But St. Albert, I cannot even say how the community has been helpful and supportive.”
